Your Expertise Deserves Better Than Viral Tricks

There's a conversation happening in every expert's mind.

"I know I need to be online, but honestly? I don't want to post every day. I don't want to chase viral moments or use trendy hooks. It feels like a lot of work for very little reward - like I'm doing busywork instead of actually moving my business forward."

Here's what we've discovered working with brilliant consultants, seasoned professionals, and industry leaders who felt exactly the same way.

The experts building real influence aren't the ones shouting the loudest. They're the ones saying something worth listening to.

Everything changes when you realize you've been playing the wrong game entirely.

Post constantly. Feed the content monster daily or risk being forgotten.

Chase viral moments. Use trending hooks and hope something sticks.

Build massive followings. More followers equals more influence, right?

Become an influencer. Turn your expertise into entertainment.

But here's what happens when you try to play this game: Your years of deep knowledge get watered down into bite-sized content that sounds like everyone else.

The Game Everyone Thinks You Should Play

The Game Actually Worth Playing

Go deep, not wide.

Take your core expertise and find a thousand ways to express it.

Build trust, not buzz.

Create content that demonstrates your depth of knowledge.

Focus on the right people.

You don't need 100K followers - you need 1K people who stop everything when you share something new.

Become influential, not an influencer.

There's a difference, and it matters.

How We Make This Work

Get Crystal Clear on What Makes You Different

  • Dig into what actually sets you apart (not just what you think sounds good)

  • Create messaging that sounds like you having your best conversation

  • Develop copy that makes people think "Yes, this is exactly what I need!"

Create Content That Actually Does Something

  • Website copy that makes visitors stick around instead of bouncing

  • Email sequences people get excited to see in their inbox

  • Social content with a real purpose (not just feeding the posting monster)

Make Everything Play Nice Together

  • Keep your message consistent so people recognize you everywhere

  • Connect every piece of content back to what you actually want to achieve

  • Figure out what's working and do more of that (revolutionary concept!)

When Everything Shifts

Everything changes when you stop trying to become someone else and start being more of who you already are.

Instead of content chaos → Clear, consistent messaging that builds over timethat builds over time

Instead of viral tricks → Insights that people save and return to

Instead of follower counts → Relationships with people who actually convert

Instead of daily pressure → Sustainable systems that support your business goals

Your expertise becomes your advantage, not something to dilute for the algorithm.

How We Build Your Authority Across Every Touchpoint

Discover Your Core Message

We dig into what makes you genuinely different - the thing you want to be known for. Then we build everything around that one powerful idea.

Create Consistent Authority Across All Content

Whether someone finds you on social media, visits your website, or reads your emails - they experience the same authoritative voice and expertise.

Develop Systems That Actually Work Together

Your content ecosystem works as one cohesive authority-building machine. Social content that drives to your website. Website copy that converts visitors. Email sequences that nurture relationships. All saying the same thing: you're the expert they need.

Hey, I’m Pooja Arshanapally

I believe your expertise deserves better than competing with viral tricks for attention.

I help established professionals build authentic authority across their entire content ecosystem - from social media to website to email - so your message stays consistent and powerful no matter where people find you.

I specialize in listening to what makes your expertise unique, understanding your deeper business needs, and refining your messaging until it resonates. Then I help you amplify that same powerful message across every platform where your audience shows up.

Before The Devil Knows You’re Here

We helped Autumn Krause, a YA dark romance author, drive 150 people to pre-order her book, Before the Devil Knows You’re Here, with 2 social media posts.

ADHD for Smart Ass Women

We helped Tracy Otsuka, author of ADHD for Smart Ass Women through providing her a year long strategy based on her book. Plus generated 347 IG DM’s with ManyChat in 14 posts.

Verdure Design Co

We helped Hunter Myers, owner of Verdure Design Co, create a welcome email sequence, develop her brand voice that is consistent across platforms.

Our happy clients

  • Pooja is helping me purposefully use my social media to launch my book, BEFORE THE DEVIL KNOWS YOU'RE HERE. Her analysis on what is and is not working for my social media campaign has helped me hone my focus and reach more readers than ever before. The research she conducts and the suggestions she makes have been truly invaluable and have equaled converting sales numbers and goals reached. I'm truly grateful!

    Autumn Krause - Before The Devil Knows You're Here

  • Pooja analyzed my social media strategy and was able to give me several methods to improve my reach quickly.  She is able to communicate her creative ideas clearly even for those of us who do not understand social media well. I highly recommend her..

    Kevin Desrosiers - Author of Bridge of Adversity

  • I have been working with Pooja for few months and I couldn't be happier! She has created a social media presence for me that is authentic and fits my business branding. Pooja makes the whole process simple and manageable. If you are a busy professional looking to boost your online presence but you can't find the time, I would highly recommend you have a conversation with Pooja and see how she can help you!

    Justine Wilson - Owner of Podcast Premiere Productions

  • As a business owner, I've always had things on my list that were nice-to-have's but never got my attention because I was just too busy. One of those was emailing my list more regularly. Now, the idea of outsourcing my brand's voice and communication to someone else really scared the hell out of me (yay control-issues), but I knew that if I was going to finally cross it off my list, I had to ask for help. Enter, Pooja. Not gonna lie, at first I was nervous to hand over the reins, but Pooja quickly eliminated those fears with the first bit of copy she wrote for my brand. SHE ABSOLUTELY KNOCKED IT OUT OF THE PARK! It was like Pooja was in my head, pulling the words straight from my mouth, blending my quirky brand voice with the professional content my ideal clients wanted to read. I couldn't have been more pleased with the outcome! It's felt like such a weight lifted off my shoulders to be able to hand off copywriting tasks to Pooja and know what she's going to deliver will be right on brand. If you are in need of a killer copywriter, Pooja is worth every cent! She's truly changed my business!

    Hunter Myers - Verdure Design Co

  • Pooja is a terrific resource and creative mind who has helped me so much! I asked Pooja to give me ideas about marketing my children’s books without feeling salesy or pushy. She created a terrific file for me packed with ideas about how I can utilize my social media— in a fun, doable, and interesting way— to drive sales to my book. She is gifted and skilled media expert and was terrific to work with and I highly recommend her! 🎉

    Dori Durbin - Children’s Book Coach

  • Author of Tracy Otsuka

    Pooja was one of the most reliable people I’ve ever worked with, truly dedicated, hardworking and with the highest integrity. Her strategic insights, analytical mind, and strong writing skills significantly improved our social media presence, boosting online engagement. I thoroughly enjoyed our collaboration

    Tracy Otsuka - Author of ADHD for Smart Ass Women

Frequently Asked Questions

  • While AI tools can help generate content quickly, they lack the personal touch, strategic insight, and deep understanding of your brand voice that a professional brings. I ensure your messaging is tailored, authentic, and aligned with your goals—something AI alone can’t achieve.

  • I specialize in creating social media posts, email campaigns, website copy, and other written materials that align with your brand voice and resonate with your audience.

  • I start by understanding your overall objectives and conducting thorough market research. This ensures that every piece of content supports your vision and drives meaningful results.

  • If you have underperforming or outdated content, we can refresh and repurpose it for new platforms or audiences to maximize its impact.

The Content Repurposer

How Daniel Priestley Turned His Books Into A Content Ecosystem

How Sam Horn’s Books Can Repurpose, Reach and Revolutionize To A Massive Audience

How John Lanius Turned His Book From Historial Insights To Business Opportunities

Want to test the waters first?