How to Gain an Online Presence on Linkedin

Having trouble getting noticed on LinkedIn? You’re not alone.

What if you could take your overlooked online profile and transform it into a powerful asset that draws in clients, gets people to purchase your book, and fosters an online community?

The key lies in strategic content creation, and Robyn-Lee Samuels, a Cape Town-based LinkedIn marketing strategist, has the insights you need.

In a recent podcast interview, Robyn-Lee shares her journey from Instagram frustration to LinkedIn success, along with actionable strategies you can implement today.

Robyn-Lee’s Story

Robyn-Lee’s story is one of perseverance and adaptation. Initially focusing on Instagram, she found it challenging to build a meaningful audience.

But then she found a goldmine in LinkedIn, which matched her professional goals perfectly.

Her dedication to creating top-quality content has earned her a loyal following and established her as a LinkedIn authority.

Content is King (and Queen) on LinkedIn

Robyn-Lee’s success comes from her strategy for creating content. Here are some key takeaways from the podcast:

• Consistency is Key - Regularly posting fresh content is crucial for staying top-of-mind with your audience. Aim for a consistent schedule, whether it’s daily, weekly, or bi-weekly.

• Repurpose and Repurpose Again - Don’t reinvent the wheel every time you post. Save time and reach more people by reusing content from your blog, website, or social media.

• **Know Your Audience -**Tailor your content to the specific interests and needs of your target audience on LinkedIn. Study which content connects best with your audience and adapt your strategy accordingly.

Building a Content Cadence

Robyn-Lee recommends starting with simple “observation” posts, sharing your thoughts and insights on current industry trends or topics.

This is a low-pressure way to get your feet wet and build engagement.

As you gain confidence, you can gradually introduce more educational and promotional content, showcasing your expertise and establishing yourself as a thought leader.

How to Optimize Your LinkedIn Newsletter For a Bigger Reach

Robyn-Lee explores the benefits of using the platform’s newsletter functionality to cultivate leads and establish a closer bond with your audience.

She also explores ways to optimize your profile for search, ensuring you show up in relevant searches and attract organic traffic.

Promoting Your Work on LinkedIn

Don’t underestimate the impact of LinkedIn for showcasing your work as an author. The platform offers a wealth of opportunities to promote your work, and Robyn-Lee shares valuable insights specifically tailored to creatives.

Tune into Robyn-Lee’s podcast interview and start crafting a LinkedIn strategy that will help boost your online presence.