3 Platforms Non-Fiction Authors Should Use for a Revenue Stream
Content repurposing isn’t about quick wins; it’s about strategic, long-term gains.
It’s important for nonfiction authors, especially those in education, aspiring thought leaders, and people committed to delivering valuable content.
Let’s explore three platforms that can kick-start your journey in repurposing your book’s content.
1. Speaking Engagements
Speaking engagements present an unparalleled opportunity to spread your mission and cement your status as an expert. This platform allows you to:
Craft powerful speeches that motivate, educate, or entertain, drawing from your book’s content.
Sell your books as part of the event, enhancing your personal brand and revenue.
Offer your books for free, if you have the budget. If not, provide a free chapter of the book for an email.
Consider Brené Brown's rise to prominence following her TEDX talk on vulnerability.
That speech didn’t just spotlight her expertise; it boosted her subsequent books’ sales, demonstrating the profound impact speaking engagements can have on your career and book profitability.
2. Podcasting: Beyond the Written Word
The versatility of podcasts extends your book’s life beyond its pages, providing a platform to:
Delve into your book’s concepts in depth.
Engage with your audience through Q&A session, fostering a deeper connection.
Build a community, like a dedicated Facebook group, turning listeners into loyal fans.
Collaborate with guests who specialize in topics you cover, enriching your content and expanding your audience.
Tim Ferriss, author of “The Four Hour Work Week,” uses his podcast to interview experts, enhancing his content’s value and engaging his most dedicated followers through various channels, including an email newsletter.
3. Online Courses
Converting your book into an online course can elevate your authority while providing actionable value through:
An in-depth exploration of specific chapters or topics.
A potential passive income stream, contingent on delivering genuine value.
Real-time feedback from participants, allowing for continuous improvement.
Daniel Priestley , founder of Dent Global, assists entrepreneurs and business owners in scaling their operations. His book, “Oversubscribed,” teachers emerging businesses how to attract and maintain client interest.
Complementing the book, Priestly offers a subscription-based program that delves into a book chapter each week, providing actionable steps and fostering a community where subscribers can engage and receive coaching support.
By adopting these strategies, you’re not just repurposing your book’s content; you’re transforming it into an enduring legacy that educates, inspires, and enriches your audience. Embrace the long game of content repurposing and watch as your book’s impact and income potential multiply.
For more insights, tune into the latest episode of The Content Repurposer, podcast.
