One Framework Non-Fiction Authors Can Build Out For Their Content Strategy

Navigating book marketing, especially when using your book as a lead generation tool, means selling the book is just the beginning.

The real game starts when you’re aiming to funnel readers towards higher-ticket items.

With so many marketing paths available, crafting a consistent, impactful strategy can seem daunting.

Enter the Pinnacle Content Framework, a gem unearthed by Jessica Zweig in her book “Be.” This isn’t just another marketing strategy; it’s your roadmap for building a content strategy that elevates your platform.

Breaking Down the Pinnacle Content Framework

At its heart, the framework categorizes content into three essential types:

Pinnacle Content: Your flagship content.

It’s what you’re best at and what brings in the revenue. This could be a podcast, YouTube series, or even public speaking events—anything where your expertise shines.

Secondary Content: The support squad for your Pinnacle Content.

Think of it as the content that bridges your primary efforts to your audience, like email newsletters that spotlight your latest podcast episodes.

External Outreach: Here is where you expand your horizon, reaching out to new audiences through collaborations, guest appearances on podcasts, or features on blogs.

Why This Matters to You as an Author?

Leveraging the Pinnacle Content Framework means more than just repurposing book content.

You’re piecing together a content universe that amplifies your reach. It’s about ensuring every content piece, from your core Pinnacle Content to External Outreach efforts, engages and educates your audience in a cohesive manner.

This is crucial for nonfiction authors looking to stamp their authority in their niche. It’s not about content output; it’s about delivering value that positions your book as an indispensable resource.

The journey doesn’t stop at publishing for authors aiming to market their book as a lead generation tool. With the Pinnacle Content Framework, you’ve got a structured approach to cut through the noise and engage with your target audience.

It’s time to think beyond the pages of your book. Explore how you can transform your insights into a compelling content strategy that not only reaches but also resonates with your audience. Listen to The Content Repurposer podcast for more detailed strategies and tips on making your book the cornerstone of your marketing efforts.