Before you hire a social media manager, here are 5 things to keep in mind

Everything is in place and you're ready to hire someone to start posting your social media content right away. However, it isn't so simple from the social media manager's perspective. In order to take action, a few things have to be put in place.

 Let me be clear, as a social media manager, we want to help you succeed with your goals. But before we start with the implementation, here are 5 things that need to be communicated..

1. Assets

Each company has its own personality that we want to capture for your audience. Owning your own personality makes you stand out from your competition. Providing us with photos, graphic files, branding etc, can help us figure out how you want to present yourself.

2. Social media account access

Before you hire a social media manager, you will need to give them access to your social media accounts. I know it sounds simple, but the process is a little more tedious than it seems, because you will have to give us access to each social media account. I know this isn’t the most ideal process, especially if you are not tech-savvy, we can help you every step of the way. If you aren't comfortable sharing personal info, there are apps like LastPass that will help you secure your passwords so you don't have to worry about any potential hacking. 

3. Communication - best methods of communication

We know everyone is different when it comes to communication. Some people prefer to be messaged on their phone whereas others prefer to communicate through email. If you have any specific requirements on how you communicate, we want to know that right away. Because we want to respect your boundaries and be able to communicate in a way that serves you well.

4. Creating deadlines

When it comes to posting content, most social media managers batch create a month's worth for the client to review in advance. By setting deadlines for content creation, reviewing and revision, social media managers and clients can make sure posts get scheduled and they are clear of mistakes.

 5. Expectations

What are your expectations for us as a social media manager? What type of goals do you want to achieve? Are you trying to create a cohesive brand presence, engage more people or get more foot traffic? These are all things a client should discuss with the social media manager to make sure they're on the same page. Please also let me know if you have any specific requests, such as the need for a certain number of posts, hashtags, etc. All of these things need to be discussed beforehand. If you wait, it will result in more confusion, which will make it more difficult to work together. 

Through these 5 things, I hope you have a better understanding of how to outsource your social media content that can lead you to better results. What are things you wish you knew before hiring a social media manager?