What failing on my goals on #100daysofcontent challenge made me realize…
December was the month that I decided to become more active on Linkedin (a social media platform I was lacking in). To avoid burnout, my intention was to create a realistic goal to show up consistently that will increase my engagement on the platform. But most importantly, be able to form a habit, in order for it to become a moving part of my daily routine.
It has been said that if you want to develop a habit, you have to do it for at least 90 days continuously. In order to develop a habit, I've seen many people participate in social media challenges where they post every day for 100 days straight.
I considered this challenge, but posting every day would diminish the quality of my posts, so I decided to try something different...
In the month of December, my goal was...
Post 2 carousels every week (1 slide of 10 posts)
Like 10 posts every day
Reply to 2 engaging posts every day
I initially thought it would be an easy goal, but after a few days, it proved to be more challenging. Nevertheless, I was determined to stick to the challenge.
1. Liking new posts is difficult.
Having to like 10 posts a day is challenging. Liking a post takes very little effort which is why I assumed it would be easy. Similar to posts on Facebook and Instagram, I concluded Linkedin’s post appeared chronologically, but that is not the case.
Occasionally, I would come across a post I liked two weeks ago that came before a recent post that I hadn't seen. It was challenging to like posts I hadn't seen before, and especially if you don't have a large following, not many people want to post. As a result, I felt I am wasting my time trying to find the best post to like instead of delegating my time to other tasks.
2. My carousel posts did a lot better than I expected.
I knew posting two carousels a week (10 slides for one post) would be a challenge, so I expected the worst, but I managed to push through. Although I slacked the last week in December, compared to my other content, my click-through rate has increased significantly due to the greater amount of slides. I noticed people felt more connected to my content when I used pop culture references.
3. Writing comments on someone else's feed can help you with your engagement.
In addition to posting your own content, sometimes creating an engaging comment can work wonders. When I left meaningful comments on different people's posts, people from my connections were able to see them and liked my comment instead of the actual post. As a result, I came to the conclusion that the algorithm favors comments as much as posts.
Despite not following through on my goals, I learned and understood new things about Linkedin that will benefit me and will help others grow. Thanks to failing at the 100 days of content challenge, I was able to discover 3 new tips about LinkedIn that I could share with you all. What have you uncovered through failing at your goals?
