Little Cat Feels Left Out
Mission
Increase revenue for Dori Durbin’s children’s book without relying on Amazon ads, integrating her teaching principles into the content.
Outcome
Significantly improved social media presence, enhanced content engagement, and positioned the book as a lead generator.
Impact
Boosted book sales and expanded Dori's coaching business.
Services
Social media strategy
Content creation
Podcast integration
The Challenge
Dori Durbin, a talented children's book coach, needed to find innovative ways to increase her book's revenue without relying solely on Amazon ads. The challenge was to strategically leverage her existing audience and create engaging content that highlighted her expertise, all while maintaining an authentic, non-salesy approach.
Our Process
Analysis
We analyzed Dori's existing audience, focusing on how they engaged with her content and what types of posts generated the most interaction.
We noticed that it was challenging to grasp her message.
Before
Dori shared educational content from her teaching principles on her Instagram account.
To make her posts more engaging, we recommended utilizing multiple slides in one post to provide detailed explanations for each principle, to position her book as teaching material to reference from,
After
Before
After
We created a personalized podcast template for Dori, perfectly optimized for Instagram's dimensions. This ensures her audience can effortlessly view the content while granting Dori the ability to update it independently.
We created a comprehensive podcast outline highlighting Dori's teaching principles and demonstrating how her book can be incorporated as practical examples, along with providing customized templates specifically designed for her podcast.
Results
We positioned Dori's children's book as a lead generation tool, complementing her existing income streams from podcasting and coaching services.
“Pooja is a terrific resource and creative mind who has helped me so much! I asked Pooja to give me ideas about marketing my children’s books without feeling salesy or pushy.
She created a terrific file for me packed with ideas about how I can utilize my social media— in a fun, doable, and interesting way— to drive sales to my book. She is gifted and skilled media expert and was terrific to work with and I highly recommend her! 🎉 ”
Dori Durbin
Children’s Book Coach
Summary
Dori Durbin’s goal was to increase sales of her children’s book without relying on traditional Amazon ads, while also staying true to her core values as an educator. The Content Repurposer identified an opportunity to leverage Dori's existing audience by creating content that was not just promotional but also educational. This strategy involved repurposing her book content into social media posts and podcast episodes that resonated with her audience's values. By focusing on engagement rather than sales, Dori was able to boost her book's visibility organically, leading to increased sales and the expansion of her coaching business. This case illustrates the power of a thoughtful, audience-centric approach to marketing that aligns with the creator's mission.