Beyond The Ordinary
Mission
Assist Wiebke Tasch in transforming her comprehensive 100-page book into a succinct 11-page outline and develop effective marketing materials for her writer’s retreat.
Outcome
Successfully condensed the book into a clear, engaging outline and crafted a 4-day workshop presentation, which enhanced the retreat experience and opened new avenues for revenue.
Impact
Facilitated a more effective delivery of content at the retreat, resulting in positive participant feedback and potential future engagements.
Services
Content repurposing
Workshop presentation development
Marketing strategy
The Challenge
Wiebke Tasch, founder of Digital Authors, needed to condense the intricate 12-step hero's journey from her book "Beyond the Ordinary: 12 Step Hero Journey for Authors" into a powerful and concise 4-day presentation for a writer's retreat, ensuring it effectively resonated with her clients and boosted their self-publishing success.
Our Process
Creation
The next step was to distill the 100-page book into an 11-page outline that captured the core of Wiebke's message. This outline became the backbone for the retreat's content.
With the outline in hand, a 4-day workshop presentation was designed, featuring a mix of visual aids, storytelling elements, and interactive segments that aligned with the Hero's Journey framework.
Initial Consultation
I met with Wiebke to understand her goals for the retreat and the essence of her book. This involved identifying the key messages and target audience.
In our collaborative efforts, we diligently condensed her extensive 100-page book into a concise 11-page presentation outline.
We went beyond the outline by creating a presentation and accompanying teaching materials for each day of the workshop.
Participants were immersed in a meaningful learning experience, engaging with activities that enriched their understanding of the content throughout the 4-day journey.
Results
We helped Wiebke create an additional revenue stream, saved her time for the writer's retreat, and made it easier in the future to repurpose her book into new formats.
“I just had a consultation with Pooja, and I am blown away. She exceeded my expectations by far and provided me with a wealth of material that I can use for marketing my book.
I am absolutely impressed by her extensive and diligent research. She compiled a complete package for me on how to utilize my non-fiction book in webinars and for my writer's retreat.
I am completely astounded by the attention to detail, professionalism, and depth of her research. All I did was provide her with a copy of my book, and I am absolutely thrilled with what she created from it.”
Wiebke Taush
Owner of Digital Authors
Summary
Wiebke Tasch faced the challenge of translating her in-depth book into an accessible and engaging format for a live audience at a writer's retreat. The Content Repurposer stepped in to streamline this process, ensuring that the essence of her book was preserved while making the content suitable for interactive sessions. The creation of a concise outline allowed for easier content delivery, and the comprehensive presentation materials ensured that attendees were not only informed but also inspired. This approach not only enriched the participants' experience but also opened up new opportunities for Wiebke to repurpose and monetize her content in future endeavors.