Verdure Design Co
Mission
I collaborated with founder Hunter Myers and her brand design agency, crafting engaging email sequences that maintained their signature voice throughout.
Impact
Crafted consistent brand voice across her agency's emails and messaging touchpoints.
Services
Marketing Strategy
Email Copywriting
Brand Copywriting
The Challenge
The founder of Verdure Design Co, a brand agency helping women-owned and minority-owned businesses and build a strong visual identity for their business.
She recently refreshed her mission statement that positions her as the ultimate branding wingwoman and she needed her copy to
reflect that.
Our Process
Analysis
I received documents of past material such as podcast scripts, social media posts, as well as her idea audience and her new mission.
From gathering all of this material, I gained clear insights into both her existing communication patterns and her ideal audience's needs.
I received a document with her sharing the tone of voice and type of style she wanted for her copy. Also another document with her sharing the main persona she wants to target. As well as some writing examples and case studies.
Hunter needed a welcome sequence for new subscribers.
We strategically mapped the email flow before crafting the actual content.
Then I started with the idea of what I am going to focus on then started with the subject line of the copy.
For an author, capturing their tone of voice in posts is crucial. Through trial and error, I used ChatGPT, along with examples from her book and other resources, to effectively mimic her tone. She was very pleased with the results.
Before
After
“As a business owner, I've always had things on my list that were nice-to-have's but never got my attention because I was just too busy. One of those was emailing my list more regularly. Now, the idea of outsourcing my brand's voice and communication to someone else really scared the hell out of me (yay control-issues), but I knew that if I was going to finally cross it off my list, I had to ask for help. Enter, Pooja. Not gonna lie, at first I was nervous to hand over the reins, but Pooja quickly eliminated those fears with the first bit of copy she wrote for my brand. SHE ABSOLUTELY KNOCKED IT OUT OF THE PARK! It was like Pooja was in my head, pulling the words straight from my mouth, blending my quirky brand voice with the professional content my ideal clients wanted to read. I couldn't have been more pleased with the outcome! It's felt like such a weight lifted off my shoulders to be able to hand off copywriting tasks to Pooja and know what she's going to deliver will be right on brand. If you are in need of a killer copywriter, Pooja is worth every cent! She's truly changed my business! ”
Hunter Myers, Verdure Design CO
