Renewed Wealth Therapy
Impact
Captured tone of voice and conveyed her services to her audience.
Services
Market Research
Website Copy
Mission
I helped Nashira Lynton, a financial health advisor, write her website copy to attract her audience and to attract speaking engagements.
The Challenge
Nashira, is a financial health advisor working one on one with people to help them overcome their finance struggles.
While she was content with working with professionals she wanted to
expand into speaking event and felt her website didn’t reflect her
personality or framed to attract companies to hire her for speaking.
Our Process
Analysis
We first set up a meeting to understand her needs for the website. Pooja
Arshanapally
She had two audiences she wanted to target, the professionals as well as speaking engagements. However the interface was confusing for people to navigate and understand which page was intended for who.
For Professionals Who Need a Financial Audit
For Organizations to Get Speaking Gigs
I decided to split the two website as separate websites, one for organizations
and one for professionals.
Then for each site have a tab for “For Organizations” and “For Professionals”.
Nashira gave me a list of qualities she wanted to show through her website, that made her stand out from her competitors.
Before - Organization Page
After - Organization Page
Before - Professional Page
After - Professional Page
Result
Captured Nashira’s unique tone of voice. Flowed seamlessly from one section to the next. Addressed the specific needs of her target audience. Clearly explained how her service worked in language that resonated with potential clients