Angelica Hidalgo
Impact
Captured tone of voice and conveyed her services to her audience.
Services
Market Research
Website Copy
Mission
I helped Angelica, a website designer, create sales page copy for her website template offering for her clients.
The Challenge
Angelica, is a skilled Squarespace and Shopify web designer who primarily works with small businesses to update and design their websites. While she excels in high-ticket items and full-service events, she recognized a gap in her offerings for businesses with more modest budgets.
Drawing inspiration from her immigrant parents' hard work and struggles, Angelica sought to create a service that would help entrepreneurs at various stages of their business journey.
Our Process
Analysis
Angelica's vision was to design a service that would meet businesses where they were in their growth trajectory.
She wanted to offer more than just a website template; her goal was to provide a comprehensive digital marketing strategy that encompassed social media, email marketing, and overall business promotion.
This new service would be tailored to help those in the "middle" - entrepreneurs who needed support but couldn't afford high-end, full-service packages.
My process began with an in-depth call with Angelica to understand her goals and vision for the website. She provided us with a sales page she used with her existing clients as a reference point.
Additionally, Angelica shared detailed documents about the new service and her target audience. Angelica was clear about the tone and voice she wanted to convey, which I used as a guide throughout the copywriting process.
Before
After
Before
After
Since Angelica was offering more than just a website template, I decided to include a new section explaining in detail what each person would get in the service she is offering.
Result
Captured Angelica's unique tone of voice. Flowed seamlessly from one section to the next. Addressed the specific needs of her target audience. Clearly explained how her service worked in language that resonated with potential clients